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THE RECORD poster campaign on a New York City street wall
Silly Nice
A SILLY NICE × stupidDOPE INITIATIVE

THE RECORD

THE PRODUCT BECAME LEGAL.
THE HISTORY DIDN'T DISAPPEAR.

A cannabis justice editorial initiative from Silly Nice and stupidDOPE — examining the arrest records, sentences, policies, and people shaped by cannabis prohibition in America, and what you can do about it.

NEW YORK CITY → THE DATA → TAKE ACTION → THE EDITORIAL
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§ 02 — THE NUMBER

200,960

REPORTED MARIJUANA POSSESSION ARRESTS IN THE UNITED STATES IN 2025.

According to national arrest data, marijuana possession continued to account for a substantial share of reported cannabis-related arrests in 2025. Figures reflect reported arrests; not all agencies report complete data.

§ 03 — THE CLOCK

EVERY 2.6 MINUTES.

Based on the reported 2025 marijuana possession arrest total, that averages approximately one reported marijuana possession arrest every 2.6 minutes.

METHODOLOGY: 200,960 ÷ 365 days ÷ 24 hours ÷ 60 minutes ≈ 0.38 arrests/minute → 1 per 2.6 minutes.

LIVE COUNTER — 2026

144,164

PROJECTED MARIJUANA POSSESSION ARRESTS IN 2026 SO FAR

Counter projects from the 2025 reported annual rate, distributed evenly. Not a real-time feed.

§ 04 — THE HISTORY

21,366,700

MARIJUANA ARRESTS. 1990–2025.

More than 21 million marijuana-related arrests were reported in the United States between 1990 and 2025 according to historical FBI-derived arrest data.

Arrests are not convictions.

Convictions are not incarceration.

Possession and trafficking cases are different.

National criminal justice statistics must be interpreted carefully.

Source: FBI Uniform Crime Reporting Program
THE RECORD street poster: 21,366,700 marijuana arrests, 1990–2025

§ 05 — PRISON AND SENTENCING

THE RECORD street poster: 85% of people sentenced federally for marijuana trafficking received prison sentences

85%

OF PEOPLE SENTENCED FEDERALLY FOR MARIJUANA TRAFFICKING IN FY2025 RECEIVED PRISON SENTENCES.

44 MONTHS

AVERAGE FEDERAL MARIJUANA TRAFFICKING SENTENCE IN FY2025.

These figures come from the U.S. Sentencing Commission and refer specifically to federal marijuana trafficking cases — not all cannabis offenses. State-level sentencing data varies significantly.

§ 06 — NEW YORK

NEW YORK CLEARED HUNDREDS OF THOUSANDS OF CANNABIS RECORDS.

300,000+

CANNABIS RECORDS EXPUNGED.

New York has reported approximately 300,000 cannabis records expunged, with additional records suppressed while awaiting expungement. Expungement means a criminal record is sealed or destroyed — removing it from background checks and clearing a barrier to employment, housing, and licensing.

LEGALIZATION CHANGED THE LAW. EXPUNGEMENT TRIES TO CHANGE THE RECORD.

THE RECORD street poster: 300,000+ cannabis records expunged in New York

§ 07 — TAKE ACTION

THE LAW CHANGED.
THE RECORD HASN'T.

People are still in prison for cannabis offenses that are now legal. People are still being arrested. You can do something about it — right now, from your phone, in five minutes.

STEP 01

FIND YOUR REPRESENTATIVES

You have one Representative in the House and two Senators. Look them up by your address or zip code.

STEP 02

COPY THIS MESSAGE

A ready-to-send letter urging cannabis justice reform. Paste it into the contact form on your representative's website.

STEP 03

SEND IT

Email all three — your Representative and both Senators. Then call their offices and read the same message. Calls are counted. Letters are counted. Silence is not.

Email via their official website contact form

Call their district and DC offices

THE MESSAGE — READY TO SEND

Dear [Representative/Senator Name],

My name is [Your Name]. I live in your district. I vote — and I am watching.

I need you to actually read this, not hand it to an intern.

Right now, as you read this, someone is sitting in a prison cell for selling a plant that is legally sold in stores in your own state. A person's freedom was taken from them for doing something that is now a legitimate, tax-paying business. That is not justice. That is a contradiction so obvious it should embarrass every person in Congress.

In 2025, over 200,000 people were arrested for marijuana possession in the United States. Since 1990, more than 21 million. Those are not statistics. Those are people pulled from their families, their jobs, their lives — for a plant that your colleagues are now trying to legalize, regulate, and tax.

You cannot build a legal cannabis industry on top of the people you locked up for it and call that justice. That is a new market built on ruined lives. We see it. We remember it.

I am your constituent, and I am asking you — directly — to support:

1. RELEASE every person incarcerated for a cannabis offense that is now legal in their state. Not after review. Not next year. Now. No one should sit in a cage for something that is sold in a store.

2. EXPUNGE every cannabis conviction. A criminal record is a life sentence that never ends — it blocks jobs, housing, education, custody, and dignity. Clear them. All of them.

3. END cannabis possession arrests. Not one more person should be arrested, booked, or jailed for a plant that is sold in retail stores. No more.

4. REPAIR the communities that were targeted, surveilled, and prosecuted for decades. Not a tax break for the cannabis industry — actual investment in the people who paid the price for prohibition.

I know you receive form letters. This is not one of them. I am a real person. I vote in your district. And I will remember what you do with this — or whether you do anything at all.

Legalization without justice is just a new business. We don't need another business. We need you to undo what your institution broke.

Do the right thing. Not eventually. Now.

Sincerely,
[Your Name]
[Your Address]
[Your Phone]
[Your Email]

WHAT JUSTICE REFORM MEANS.

Not a slogan. A set of specific, achievable policy demands.

01

RELEASE

No one should sit in a cage for something that is sold in a store. Free them. Now.

02

EXPUNGE

A criminal record is a life sentence that never ends. Clear them. All of them.

03

DECRIMINALIZE

Not one more arrest. Not one more person in jail for a plant.

04

REPAIR

The communities that paid the price for prohibition deserve the investment — not the industry.

§ 08 — THE EDITORIAL MISSION

THIS IS NOT A CAMPAIGN ABOUT THE PAST.

THE RECORD examines how prohibition continues to affect people, families, employment, housing, reentry, public policy, criminal records, and the legal cannabis industry.

We believe participating in the legal cannabis industry means understanding the history that made legalization necessary.

We believe statistics should be sourced.

We believe stories should have context.

We believe criminal justice should not become a marketing slogan.

We believe the public deserves to see the record.

§ 09 — STORIES

THE EDITORIAL.

A series of reported pieces examining cannabis prohibition, its consequences, and the people and policies shaped by it.

§ 10 — FROM SCREEN TO STREET

THE NEXT PHASE: PUT THE RECORD IN THE STREET.

THE RECORD begins as an editorial initiative. The next phase is a large-scale New York City public-awareness campaign built around striking black-and-white posters placed in highly visible authorized locations.

STREET
QR
THE RECORD
EDUCATION
ENGAGEMENT
EDITORIAL AMPLIFICATION

4,000

POSTERS

NYC

NEW YORK CITY

AUTHORIZED

HIGH-VISIBILITY LOCATIONS

QR-DRIVEN

EDUCATION

ONGOING

EDITORIAL COVERAGE

DOCUMENTED

CAMPAIGN PHOTOGRAHY

MEASURABLE

QR ENGAGEMENT

AMPLIFIED

MEDIA DISTRIBUTION

§ 11 — PARTNERSHIP OPPORTUNITY

HELP TAKE THE RECORD FROM EDITORIAL TO THE STREETS OF NEW YORK.

Silly Nice and stupidDOPE are currently developing THE RECORD as an independent editorial initiative. We are seeking a partner that believes cannabis legalization should include an honest conversation about the people, policies, and consequences that came before it.

A partner can help fund the transition from digital editorial coverage into a sustained physical campaign across New York City.

Funding physical poster production and installation

Campaign co-branding where appropriate

Supporting campaign photography and documentation

Supporting educational landing pages

Supporting public-interest editorial content

Expanding campaign reach

Amplifying social and media distribution

Supporting future activations and events

BECOME A CAMPAIGN PARTNER

§ 12 — WHY PARTNER

VISIBILITY

Thousands of physical placements across New York City.

CREDIBILITY

A campaign built around sourced facts and serious editorial work.

CULTURE

A visually distinctive campaign designed for organic photography, conversation, and sharing.

AMPLIFICATION

Continued coverage through stupidDOPE with distribution into Apple News, Google News, search, and modern AI discovery platforms.

§ 13 — CREATED BY

Silly Nice — New York cannabis brand×stupidDOPE — independent culture and lifestyle publication

SILLY NICE

A New York cannabis brand founded in 2024 with a focus on small-batch cannabis products, independent ownership, and participation in New York's legal cannabis market.

LEARN MORE

stupidDOPE

Founded in 2008, an independent culture and lifestyle publication covering design, technology, travel, cannabis, entertainment, style, and contemporary culture.

Apple NewsGoogle NewsAI SearchEditorial Syndication

§ 15 — CONTACT

HELP US PUT THE RECORD ON THE STREET.

THE RECORD is currently an editorial initiative from Silly Nice and stupidDOPE. We are looking for the right partner to help bring the campaign into highly visible locations throughout New York City.

If your company or organization is interested in supporting cannabis justice education, public awareness, editorial storytelling, and a major New York City street campaign, we would like to hear from you.