For NY Dispensary Buyers · Owners · GMs
CARRY
SILLY NICE.
Premium New York cannabis built to move.
Six differentiated SKUs. 2× suggested retail pricing. Weekly statewide delivery. Real marketing support. Direct access to the founders. One hundred sixty-five New York dispensaries already carry us — here's why yours should too.
Questions? Call or text Shane & LeVar: 929-375-6940165+
NY Dispensary Partners
6
Current SKUs
Weekly
NY Delivery
50%
Gross Margin at MSRP
Direct
Founder Support
Why Buyers Say Yes
Built for the shelf.
Supported beyond the sale.
We reverse-engineered this brand around what dispensary buyers actually need: strong economics, a differentiated menu, reliable restocking, and real people behind the phone.
Strong Retail Economics
Every SKU is positioned at approximately 2× wholesale-to-suggested-retail — giving you room to price competitively while protecting margin.
Example: Diamond Powder 1G. Actual margin depends on your retail pricing.
Differentiated Product Mix
Six SKUs that don't compete with each other. Concentrates, traditional hash-inspired formats, infused flower, and vapes — each reaching a different customer and use case.
Weekly Restocking
Statewide weekly deliveries mean you replenish what moves instead of overstocking upfront. Start lean, measure sell-through, and restock with confidence.
Weekly · All NY State
Marketing Support
We actively support retail partners with local content, social promotion, founder activations, product education, and editorial coverage when appropriate — putting your dispensary in the conversation.
Local editorial features
Social & content promotion
Founder activations & staff training
Product education materials
Real People. Direct Access.
No giant corporate customer-service structure. You get Shane Breen and LeVar Thomas — the founders — on the phone. They pick up. They answer. They care about every dispensary that carries their name.
929-375-6940
Shane & LeVar · Co-Founders
The Six SKUs
A Menu That Covers the Counter
Every product earns its shelf space. Priced at 2× suggested retail — $25 wholesale moves to $50 suggested retail, $22 to $44, and so on.
| Product | Size | Wholesale | Suggested Retail | Gross Profit | Case | Case Total |
|---|---|---|---|---|---|---|
 Diamond Powder Concentrate | 1G | $25 | $50 | $25 | 12 | $300 |
 Bubble Hash Solventless Concentrate | 1G | $22 | $44 | $22 | 12 | $264 |
 Frosted Hash Ball Artisanal Hash | 1G | $25 | $50 | $25 | 12 | $300 |
 Diamond-Frosted Infused Flower Infused Flower | 3.5G | $30 | $60 | $30 | 32 | $960 |
 510 Thread Vape — Pink Stardust 1G Vape Cartridge | 1G | $20 | $40 | $20 | 10 | $200 |
 2G All-In-One Vape — Alaskan Thunder Fuck 2G All-In-One | 2G | $40 | $80 | $40 | 10 | $400 |
Diamond Powder
ConcentrateWholesale
$25
Retail
$50
Profit
$25
Case
12u
$300
Bubble Hash
Solventless ConcentrateWholesale
$22
Retail
$44
Profit
$22
Case
12u
$264
Frosted Hash Ball
Artisanal HashWholesale
$25
Retail
$50
Profit
$25
Case
12u
$300
Diamond-Frosted Infused Flower
Infused FlowerWholesale
$30
Retail
$60
Profit
$30
Case
32u
$960
510 Thread Vape — Pink Stardust
1G Vape CartridgeWholesale
$20
Retail
$40
Profit
$20
Case
10u
$200
2G All-In-One Vape — Alaskan Thunder Fuck
2G All-In-OneWholesale
$40
Retail
$80
Profit
$40
Case
10u
$400
2× suggested retail pricing. Every SKU follows the same structure — approximately 50% gross margin at MSRP. Your actual margin depends on your retail pricing, discounts, and taxes.
The Smart First Order
The Silly Nice
Starter Kit.
One case of every SKU. The smartest way to bring Silly Nice into your store — give every product a fair shot, measure what sells, and grow from there.
We do weekly deliveries — no need to over-order upfront. Start lean, see the sell-through, and restock what moves.
Starter Kit Total
$2424
One case of each of our 6 products
Diamond Powder
12 units · $25/unit
$300
Bubble Hash
12 units · $22/unit
$264
Frosted Hash Ball
12 units · $25/unit
$300
Diamond-Frosted Infused Flower
32 units · $30/unit
$960
510 Thread Vape — Pink Stardust
10 units · $20/unit
$200
2G All-In-One Vape — Alaskan Thunder Fuck
10 units · $40/unit
$400
Total Starter Kit
$2424
Three Steps to Stocked
How to Get Silly Nice
on Your Shelf.
Onboarding is fast and frictionless. Most dispensaries are stocked within a week.
Onboard
Complete the official onboarding form at Veterans Choice Creations. Takes about 5 minutes — you'll need your dispensary license and basic business info.
Open FormGet Approved
Veterans Holdings reviews your application and sets up your wholesale account. Already onboarded? Skip this step — you're cleared to order.
Typically 2–3 Business Days
Order & Restock
Place orders on DISTRU 24/7 or through your Veterans Holdings sales rep. Weekly deliveries across NY State.
Order on DISTRUQuestions at any step?
Call or text us anytime: 929-375-6940Who You're Stocking
Four reasons your
customers will care.
Silly Nice isn't another corporate cannabis brand. We're a real New York family with a real story — and that story sells on the shelf.
Small-Batch Craft
Everything made fresh to order. If something isn't right, it doesn't go out. We'd rather impress you with quality than volume.
Family-Run
Shane Breen and LeVar Thomas — 25 years together. Real people, real accountability, real pride in every jar.
Made in New York
Grown Upstate. Processed in NY. Distributed statewide. Your customers want to support local — we make that story easy to tell.
Veteran-Led
Shane served in the U.S. Army. That discipline shows in everything we make — from lab testing to packaging to delivery.
Verified Ownership:
Black-Owned Veteran-Owned LGBTQ+-Owned Family-RunWe don't just drop product.
We drop press.
Most brands drop off product and ghost. We support our retail partners with real editorial coverage, news syndication, and AI search visibility — putting your dispensary in the conversation every time you restock.
70
Domain Authority
Real Press. Real Authority.
stupidDOPE is one of the most trusted culture publications in cannabis. When we write about your dispensary, people listen — Domain Authority 70 means real SEO value, not vanity coverage.
2
Major News Feeds
On Every Feed That Matters.
We syndicate every article to Apple News and Google News. Your customers scroll past it on their phone — and come find you. That's free advertising for your store with every restock.
#1
AI Search Answer
Future-Proof Visibility.
When someone asks ChatGPT or Perplexity where to find Silly Nice, we make sure your dispensary is the answer. We're already in the AI conversation — and so are you.
See what this looks like in the wild.
Real coverage. Real dispensaries. Every restock.
Shane Breen
Co-Founder · U.S. Army Veteran
LeVar Thomas
Co-Founder
The People Behind the Phone
Not a company.
A family. 25 years strong.
Shane Breen and LeVar Thomas have been partners — in life and in vision — for 25 years. They built Silly Nice because they genuinely believe people deserve access to better cannabis. Before it was legal. Before it was trendy. Before anyone was putting it in beautiful jars.
Shane served in the U.S. Army. Cannabis helped him through the hard days after service. LeVar has been immersed in the culture for as long as either of them can remember. Together they've traveled to Amsterdam every year since 2002 — not to party, but to learn the craft.
When you stock Silly Nice, you're putting a real family on your shelf — built with discipline, love, and an obsession with quality. And you're putting their personal number in your phone.
Quick & Easy Ordering
Order Silly Nice on DISTRU
Use DISTRU's wholesale platform to place orders anytime. Browse our full menu, check real-time inventory, and manage all your orders in one dashboard.
Real-time Inventory
See exactly what's in stock before you order
Order Anytime
24/7 access — no need to call or email for reorders
Full Product Specs
Lab results, THC %, terpene profiles all in one place
For Your Team
Complete Dispensary Assets
Everything your team needs to sell Silly Nice with confidence — product descriptions, images, sales guide, brand assets, and logo in one download.
Retail Sales Guide
Talking points & sales tips
Product Images
High-res photos of all SKUs
Product Descriptions
Specs, effects & terpenes
Brand Story
About Silly Nice
Brand Logo
Logo & usage guidelines
Full ZIP Package
All assets in one download
A product your customers can feel good about buying.
Recycled glass jars · 1,500+ lbs of ocean-bound plastic diverted · Hemp boxes & labels · 100% American-made packaging.
We're Always Reachable
Call us.
Text us.
Anytime.
Shane and LeVar aren't hiding behind a customer service department. They pick up the phone. If you want to carry Silly Nice, want to run a staff training at your store, or just want to get to know the people behind the brand — reach out directly.
"We built this from a genuine love of cannabis and a belief that New York deserves a brand that actually gives a damn. When you stock Silly Nice, you're not adding another vendor — you're partnering with two people who care deeply about every product that leaves our hands."
Shane Breen & LeVar Thomas
Co-Founders, Silly Nice · 25 Years Together
165+
NY Dispensaries
6
Products
25 yrs
Together