We Took Over Carnegie Hill Cannabis Co. for a 7/10 Oil

We brought the hash energy to the Upper East Side. On 7/10 Oil Day, we popped up at Carnegie Hill Cannabis Co. for an in-store meet-and-greet built around good people, real product education, and the kind of concentrate lineup that makes 7/10 feel like more than just another date on the cannabis calendar.

The pop-up took place from 4 to 7 PM at Carnegie Hill Cannabis Co., 1720 2nd Avenue, New York, NY. Our co-founders LeVar Thomas and Shane Breen were in store to meet fans, answer questions, talk hash, and spend time with the Carnegie Hill team, who have been helping introduce Upper East Side shoppers to our Frosted Hash Balls, Bubble Hash, and Diamond Powder. There was no consumption at the event. This was a clean, adult-use retail pop-up focused on education, connection, and giving customers a chance to learn more about the products Carnegie Hill already has on the shelf. Thank you to everyone who stopped by.

Every cannabis holiday has its own rhythm. 4/20 is the big one, the cultural celebration, the all-day smoke signal. 7/10, known as Oil Day, belongs to the concentrate crowd. It is the day for hash, oils, diamonds, dabs, live resin, rosin, and all the little upgrades that turn an ordinary session into something more intentional. For us, that makes 7/10 the perfect day to highlight the products that helped shape our reputation in New York’s legal market. Carnegie Hill Cannabis Co. stocks our essentials for the occasion: Frosted Hash Balls, Bubble Hash, and Diamond Powder. Each one has its own personality, and together they give Upper East Side shoppers a strong introduction to what we do best.

Our Frosted Hash Ball starts with a traditional Temple Ball-style hash experience, then gets finished with one of our signature upgrades: it is rolled in our Diamond Powder. That detail matters. Anyone who has worked with hash knows the feel: it is rich, sticky, dense, and full of character. That texture is part of what makes hash special, but it can also make rolling more difficult, especially when building a hash hole. We created the Frosted Hash Ball with that real-world experience in mind. The Diamond Powder coating is not just there for looks; it helps keep the outside of the Temple Ball from getting overly sticky when customers roll out their hash worm for hash holes. It makes the product easier to handle while adding that extra layer of potency and visual appeal. That is the kind of detail that only comes from people who actually smoke, roll, test, and understand the ritual.

Our Bubble Hash is a product for the shoppers who love the texture, aroma, and classic feel of hash in its loose, granular form. Bubble hash has always had a special place in cannabis culture because it is simple, tactile, and rooted in the plant. It does not need to be overcomplicated. Good Bubble Hash is about quality input, careful handling, and that rich, sandy texture that makes it perfect for topping flower, adding to a roll, or giving a bowl a little extra weight. At Carnegie Hill, Bubble Hash gives customers a classic option that feels easy to understand and easy to use. It is a strong pick for people who already love hash, but it is also a great entry point for shoppers who want to move beyond standard flower without jumping straight into a full dab setup. Start with a small amount and let it settle.

Our Diamond Powder is one of our most flexible concentrate products, and it fits 7/10 perfectly. It is clean, bright, and easy to incorporate into a higher-potency session. For experienced consumers, Diamond Powder can be used to elevate flower, enhance a roll, or add a crystalline kick to a bowl. It is also the product that gives the Frosted Hash Ball its signature finish, making it an important part of our story beyond its own jar. Diamond Powder has become one of those products that makes people stop and ask questions: what is it, how do you use it, what makes it different. That is exactly why this Carnegie Hill pop-up made sense. Customers could ask directly, budtenders could talk through the products, and our owners could explain the thinking behind the lineup in real time.

The best part of a pop-up is the real-life connection. Online menus are convenient, product photos help, and packaging catches attention, but nothing replaces meeting the people behind a brand and hearing the story straight from them. At Carnegie Hill, our co-founders LeVar Thomas and Shane Breen were there to meet fans, thank customers, and hang out with the staff who help bring our brand to life every day inside the dispensary. As LeVar put it: we are excited to meet the Silly Nice fans who support us and ask for us by name, and we are really thankful for the Carnegie Hill budtenders and staff. They are the ones talking to customers every day, explaining the products, and helping people understand what we are building. They are the frontline for the brand, and we appreciate them more than they know. That is the heart of this event: customers, staff, and the kind of in-store energy that makes a cannabis brand feel alive.

Cannabis retail is personal. A customer can walk in with a plan, but the person behind the counter often shapes the final decision. Budtenders know what people are asking for, what comes back with good feedback, and which products need a little explanation and which ones sell the second someone sees them. For a brand like ours, that matters. Frosted Hash Balls, Bubble Hash, and Diamond Powder are not just another row of products on a shelf; they are items with texture, function, and personality. When a budtender understands the story, they can explain it in a way that clicks. That is why we give so much credit to the people working the floor. They are not just selling cannabis; they are building trust.

Full-spectrum, high-potency cannabis has genuine value when it is used intentionally and in smaller amounts. A mindful amount of a well-made concentrate can deliver more character than a larger amount of something ordinary. We build our lineup around that idea so you can buy better and use less. Start low and go slow, especially when trying a new product or returning to cannabis after time away.

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Explore more Silly Nice cannabis guides, product deep-dives, and New York dispensary insights below.

What is Silly Nice 7/10 Oil Day?

7/10 Oil Day is a celebration of cannabis concentrates, and Silly Nice hosts events to showcase their unique products like the Frosted Hash Ball. These pop-ups allow fans to meet the founders and learn more about artisanal hash.

Can I buy Silly Nice products on the Upper East Side?

Yes, Silly Nice has collaborated with local shops like Carnegie Hill Cannabis Co. to provide the community with premium, lab-tested, Black-owned cannabis products.

Are Silly Nice pop-up events open to the public?

Yes, Silly Nice frequently hosts public pop-up events at licensed New York dispensaries. Follow our social media or blog for updates on upcoming locations across Manhattan.

Is cannabis legal in Manhattan?

Yes, adult-use cannabis is legal in New York State. You can purchase regulated products from licensed dispensaries throughout Manhattan, including authorized retailers on the Upper East Side.

Walk east on 92nd Street and you will pass prewar co-ops, a synagogue, and a dog run before you hit 2nd Avenue, where Carnegie Hill Cannabis Co. sits inside a neighborhood that spent decades associated with old money rather than legal weed. That contrast is part of what made the pop-up feel significant. New York's Office of Cannabis Management has licensed dispensaries across all five boroughs since the adult-use market opened, but Manhattan's Upper East Side has been slower to embrace storefront cannabis than neighborhoods like Bushwick or the East Village. Carnegie Hill Cannabis Co. has become one of the shops proving that legal, regulated cannabis belongs there too.

For a Brooklyn-born brand like Silly Nice, showing up in person on the Upper East Side matters. It puts LeVar Thomas and Shane Breen in front of a customer base that may be newer to legal dispensaries, still comparing licensed product to whatever they used to get from a delivery guy or a friend of a friend. Pop-ups like this one help close that gap, turning a shelf full of unfamiliar jars into products with a face, a story, and someone willing to answer questions in real time.

Concentrates get the spotlight on Oil Day, but the conversation at Carnegie Hill also touched on how that same oil shows up in vape form. Our 510 Vape Cartridge and 2G All-In-One Vape are built for customers who want the effects of a dab without the torch, the rig, or the learning curve. Both run high-potency oil through a discreet, no-mess format that fits a coat pocket on the 6 train or a bag heading into Central Park. That portability matters in a borough where most people do not have a backyard or a balcony to smoke on.

The link between the vapes and the concentrate lineup is not just marketing. The oil inside those cartridges draws on the same extraction philosophy behind our Diamond Powder and Bubble Hash: clean inputs, careful processing, and a finished product that reflects what the plant actually tastes like. For Upper East Side shoppers who came in curious about 7/10 but not ready to handle a hash ball, the vape case offered a familiar, low-friction way to try Silly Nice for the first time.

Silly Nice started in Brooklyn as a Black-owned, Veteran-owned, and LGBTQ+-owned company at a time when very few New York cannabis brands could say all three. That identity is not a footnote. It shapes how LeVar Thomas and Shane Breen show up to events like the Carnegie Hill pop-up, prioritizing direct conversation over billboard advertising and treating budtenders as partners rather than just another sales channel. The company has grown from a handful of accounts to more than 165 licensed dispensaries across New York State, from Brooklyn smoke shops to Upper East Side storefronts to spots upstate near Albany and Buffalo.

That growth has stayed rooted in the same small-batch approach the brand started with. Nothing about the Frosted Hash Ball, the Bubble Hash, or the Diamond Powder is mass-produced in the way larger multistate operators run their lines. Pop-ups like the one at Carnegie Hill Cannabis Co. are how that scale stays personal, giving customers on 2nd Avenue the same access to the founders that shoppers get at events in Bed-Stuy or Crown Heights.